Special figures:
14
Number of our customers included in Fortune 100
35
New products and services we have signed
410
Million TL innovation-based turnover
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As the Binovative team, we bring over 20 years of experience and have delivered numerous innovation projects across diverse industries. Our expertise is rooted not only in theory, but also in real-world execution.
A new product development project for a food production and distribution company operating in the dairy sector in Turkey, in line with market consumer trends. The product will be developed by the in-house entrepreneurship project team, analyzing customer demand generated through customer interviews as part of the innovation project and launching it to the market.
The lean startup methodology is based on numerous tests prior to companies investing to ensure their investment. Customer-focused products are developed and ultimately shaped by customer feedback. Investment in the production of the product or service is left until the final stage. This minimizes the risk of launching a product or service that no one will demand and resulting in losses. This method, used in many sectors beyond the food industry, is particularly preferred for developing new products, services, and business models in environments characterized by high uncertainty.
SOLUTIONS WE DESIGNED
1
Listening to the expectations of the company management
2
Meeting with the in-house entrepreneurship team and preparing a work plan
3
Conducting customer interviews to ensure problem-solution compatibility
5
Completion of the business model canvas, MVP and pivot stages
4
Conducting customer interviews to ensure product-market fit
6
Studying project metrics and financials
7
Preparation of presentations for senior management
8
Senior management approval
9
Launching and distributing the newly developed dairy product
Examples of our work:
Our team's experience in this field:
Dry | Taste | Maret | Pastavilla | Level Marketing
High Protein Dairy Products
The food industry, which directly touches consumers, necessitates accurately identifying customer expectations regarding innovations to be implemented. Most innovations introduced to the market in the food sector are implemented using the "lean startup methodology." This methodology is based on the principle of conducting customer interviews, identifying customer problems in a specific area, and developing new products that directly address these problems.
