Digital Innovation Communication
Most innovation programmes launched by corporate organisations fail due to shortcomings in communication. In reality, innovation programmes are cultural transformation programmes. And without a well-designed digital communication strategy, cultural change is simply impossible. Effective communication must reach all employees via the intranet, external stakeholders via your corporate website, and wider audiences via social media.
Home Page - Services - Digital Innovation Communication
Special figures for this service
900
Number of startups we work with in programs
2400
Number of entrepreneurs we trained
93
Number of startups we mentored
Our Services
No matter how well they are designed, innovation programmes cannot succeed if the communication pillar is not properly executed. The communication solutions we have developed for corporate innovation programmes have helped our clients reach all their target stakeholders quickly and effectively. With a dedicated expert team managing your digital innovation communication strategy – including your websites and social media channels – you will clearly feel the difference.
Innovation Strategy
Website
Have you ever wondered what appears when someone types “innovation” into your corporate website’s search bar? We help you design content that truly reflects your brand image and supports your innovation programme:
Our Innovation Approach: Our innovation focus areas, collaboration philosophy and key achievements.
Partnership Opportunities: Dedicated sections for startups, suppliers, universities and customers.
Share Your Idea: A space where stakeholders can submit their innovation or collaboration proposals, with clear information on what happens after they share them.
Open Innovation Calls: Thematic campaigns, selection criteria and application conditions.
Support & Resources for Entrepreneurs: Collaboration guidelines, mentoring opportunities, demo days and testing environments.
Events & Programmes: Demo days, trade fairs, and online/offline activities.
Success Stories: Projects delivered together with internal and external stakeholders that showcase concrete innovation outcomes.
Intranet
It’s not always possible to showcase all your innovation activities externally on the open web. Yet your employees are the primary audience for your corporate innovation story. We design dynamic intranet content tailored to your organisation:
Latest Innovation News: Events, inspiring stories and sector developments
“Share Your Idea” Platform: Like, build on and contribute to others’ ideas
Innovation Challenges: Themed competitions, participation criteria, prizes and timelines
Innovation Academy: Trainings, workshops, podcasts and videos
Communities & Champions: Innovation team, ambassadors, interest groups, forums and chat spaces
Gamification Hub: Badges, incentives and rewards for active participants
Frequently Asked Questions: Practical guides for those with project ideas or wishing to join competitions
Social Media
Are you aware that the new generation of employees and entrepreneurs is more likely to follow you on social media than on your corporate website? We’re here to help you create all the content your innovation programme needs:
Entrepreneurship Collaborations: Success stories with startups, suppliers and customers, as well as accelerator programmes.
Intrapreneurship News: Stories that highlight our work culture, our focus on creativity and the value we place on new ideas.
Event & Programme Announcements: Demoday, panel, webinar and hackathon announcements.
Educational & Inspiring Content: “Did you know?” series, short podcast formats and video series.
Open Innovation Calls & Competitions: Thematic challenges, timelines, rewards and jury information.
Visual Storytelling: Short documentary-style content showing how an idea grows inside the company.
Interactive Posts: “How would you solve this?” polls and open-ended questions inviting people to share their views.
Project highlights:
Discover our experience in other sectors:
With more than 20 years of experience, Binovative has delivered numerous innovation projects across a wide range of industries. Our expertise is grounded not only in theory but also in hands-on implementation.
