Special figures:
14
Number of our customers included in Fortune 100
35
New products and services we have signed
410
Million TL innovation-based turnover
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As the Binovative team, we bring over 20 years of experience and have delivered numerous innovation projects across diverse industries. Our expertise is rooted not only in theory, but also in real-world execution.
Establishment of the innovation management system for Turkey's largest car rental company. Development of new service and digital business models in vehicle maintenance and sales, particularly long-term, short-term, and hourly rentals, and increased dealership revenue.
E-commerce sites, which optimally incorporate digital technological advancements into their services, now offer the opportunity to experience many products, including shoes and clothing, without having to go to a retail store. The lockdowns during the Covid-19 pandemic have introduced many consumers who had previously not experienced e-commerce to this new method. The retail sector, unable to adapt to these new conditions or delayed in doing so, will inevitably face challenges facing increasing and international competition. To overcome these challenges, the retail sector is working to develop its unique "customer experience" and "value proposition" at points of sale. Thanks to innovation efforts in this area, the retail sector has successfully implemented numerous new and hybrid business models.
SOLUTIONS WE DESIGNED
1
Determining the company's innovation competence and preparing a report
2
Preparation of the innovation management system and processes. Determination of the company's short, medium, and long-term innovation strategy.
3
Launching an in-house entrepreneurship program and projecting ideas collected from employees
5
Organizing “Smart Fail” experience sharing meetings
4
Commercialization of products and services approved by senior management by launching them into the market. Establishment of an innovation reward system.
6
Initiating the collaboration process with startups by implementing the open innovation management system
7
Organizing periodic competitions to meet with startups
8
Incubation of selected startups within the company
9
Annual monitoring and reporting of the company's progress in this area
Examples of our work:
Our team's experience in this field:
Avis | Budget | ZipCar | Otokoç | Birmot | Tat Gıda | Opet-Fuchs | Aygaz | Mogaz | Koçfinans | Düzey Pazarlama
Car Rental and Innovation
The retail sector has recently been one of the sectors most affected by the development of e-commerce. E-commerce channels have come to impact every sector, from the simplest food product to the automobile. Under these circumstances, the retail sector's renewal has become essential. This transformation has led companies in the sector to turn to both intrapreneurship and open innovation to remain competitive.
